Why is Brand So Important?
Why is branding important to a small business? The short answer is for everything. Your brand is your business’s reputation and personality. In one glance it can tell your customers and potential customer what you’re about and what’s important to you. Your brand tells customers what you value and also gives them a way to recognize you. It really is that deep. My most important things that good branding does specifically are recognition/marketability, shows customers your value provided, and creates trust for customers and employees.
Think about all the big brands that you recognize instantly when you see them. Apple, Coca-Cola, Amazon, Tesla, Nike. They each have built their brands over years and years and now it’s their biggest asset. Brands can become polarizing and super powerful when they grow large enough. Your brand might not become a national household name in the short future, but it can become recognizable where your customers are.
When you first look at a national brand like we mentioned above, you first notice the logo and the color scheme. Those are important visual aspects that grab attention, and there is always a specific meaning behind the logo and colors that a company chooses to use. Think back to Coca-Cola or Tesla. Red in a logo represents passion, power, and courageousness. Not only is red present in both logos, but you definitely get the feeling that those are important qualities for both of those brands. With Standout Marketing, we choose orange as our primary color because it represents confidence, strength, and boldness, with a bit of lightness and fun mixed in. That’s a perfect fit for our mission and business goals.
Visual branding gives your customers something to look for and find comfort in. If your customers are looking for you, that gives you an edge when it comes to marketability too. If customers are shopping and they come across you or your ad and they recognize you, know you’re a trustworthy business, are true to your customers, and provide a good product or service, chances are you’re just won their business. And that’s largely due to the power of branding.
Today more than ever, customers are looking towards brands that conduct their business in an honest and thoughtful way. They want to make sure that businesses are providing real value and not just sliding their way to a sale. Good, thoughtful branding can help create the value and positive experience that customers are searching for. Be true to this and you’re sure to find repeat customers coming back for more. Goodbye high acquisition costs.
Truthful branding isn’t just for your customers either. Employees today want their value utilized and want to work for a company that will hear them. If you establish your brand as a trustworthy one, you’ll attract quality employees that can contribute wonderful things to your business.
Your brand is your company’s reputation and personality. Investing in and building your brand takes time, truthfulness, and a commitment to what’s important. If you take the time and care to build a solid foundation, the return will be customers that recognize you as a first class company, quality employees that grow with you, and a position of trust and providing value to your community. Your logo, colors, and visual appearance show what you’re about and how you conduct business behind the scenes proves what you’re about. All of that builds your brand, which builds your business and bottom line.