Three Marketing Tactics You Need to Be Using

The world of marketing is constantly changing and evolving. In a fast-paced environment, it’s easy to feel left behind with always-changing algorithms, tactics, and features on social media and digital platforms. Furthermore, it can be just as easy to become comfortable with the tactics and strategies that have worked for you in the past. In a changing world, sticking to old strategies and not adopting positive changes can be a receipt for disaster. Here are three marketing tactics that you can use today to continue evolving and moving your business through the digital marketing landscape.

Optimize Local SEO

Local SEO is so underutilized and something that almost every business with a physical address or storefront can improve. Local SEO is how potential customers near you can find your business ahead of traditional search results and even ads. Through the increased use of mobile technology and location details, Google is able to provide local search results through the use of local SEO. 

If your business appears on Google Search or Maps, then you have a Google My Business profile that you can manage and post content to. This profile is your key to optimizing your local SEO. It’s important to keep important business information as updated as possible. It’s also a great idea to upload pictures to your profile and update customers with regular posts about business updates, upcoming events, sales, and other happenings. The more active and up to date your Google My Business Profile, the higher your business will rank for relevant searches, and the most likely it is that your business will be noticed by potential customers. 

Utilize Social Media

If you’re not utilizing social media in 2022, you’re behind the curve! There are so many different media platforms today and they all serve different purposes and are optimized for different types of content. Because different types of content are best on each platform, it’s important to be active and visible on as many platforms as possible! Not only is content different on each platform, but so are audiences and their purposes for being there.

Think about a few of the social media platforms that are out there. Facebook is very versatile, with a wide audience range and the ability to post written copy, images, videos, polls, paid ads, and more. Instagram is much more visual that Facebook (pictures are a requirement to post) and it’s geared more towards shorter videos (stories and reels). Instagram’s audience generally tends to be younger as well. Youtube is all about long-form video content. LinkedIn is much more written, informational, and geared towards professionals. 

There are so many more platforms that you can explore and utilize too. Think about your target audience and the types of content that you’re best at creating and get started with the platforms that best suit where your marketing skills are at now. Build audiences there, improve your content, and then branch out to other platforms. 

Repurpose content

What types of content do you create for your business right now? What is your favorite content? What content do you struggle with creating? These are important questions to consider when you’re looking at your content strategy for your business. Content types can include written copy, images, video, graphics, voice (podcasts), and more. Chances are you’re best at creating a select few types of content than you are at the rest. That’s great! Let’s explore how you can take your strength in creating content and turn that into much more content down the road.

Let’s say that you’re a great writer. You can write spirited articles and paragraphs with ease. First, you should utilize platforms that match what you’re good at. If you’re a writer, start a blog on your website and publish a new post each week. Next, create a LinkedIn page for your personal brand or your business and publish your blog posts there too. You can also publish shorter articles on LinkedIn too. Those are the two best platforms for writers to write. Now let’s transform your written articles into images for Instagram or Facebook. Find two or three quotes from each of your articles that you feel is powerful, moving, or gets people thinking. Then use a graphic design software such as Canva to create a graphic out of that quote and include your analysis in the caption. It’s so important to use your strengths to get your started creating content and then you can really go from there. Build your confidence, get thinking, and get creative.