How to Use Twitter in Your Marketing Strategy
Twitter is a great social media platform because it is so unique. Twitter is the only platform where short bursts text are the primary medium used to communicate. Twitter is also uniquely great at starting conversations and building brand awareness, especially for individuals and influencers. If you’re not actively using Twitter for your personal brand or your business, here are a few ways that you can start doing so today.
Build Brand Awareness by Engaging in Conversations
Each social platform has something it excels in. Twitter excels in creating engaging conversations. Twitter is the easiest platform to utilize when it comes to communicating directly with others. This makes it simple to add your insights to threads and conversations and to establish credibility on the topics that you’re an expert on.
Try this. Find 15 people in your industry or niche to follow on Twitter and turn on Tweet notifications for them. When they Tweet something, Retweet with your thoughts to provide your insights and get a conversation started. Do this 3-4 times per day to begin building your Twitter credibility in your field.
Keep Up With the Latest Trends and Technology
Twitter is great because you can find people who talk about anything and everything. In your niche, find people talking about the latest trends and tomorrow’s ideas and include your thoughts. Not sure what your industries latest trends are? Twitter is a great place to research new technology and find out! There are lots of smart people ready to talk on Twitter. You just have to find them and join the conversation.
Document, Don’t create
Thinking of content for Twitter is easy. Instead of trying to create the next great piece of content, try to document your day and share the highlights (or the lows). People share everything on Twitter, and it doesn’t need to be groundbreaking news to be share-worthy. That’s what makes Twitter so conversational. Include the small talk and the boring details. You’ll be able to think of content ideas much easier because they’re happening all around you. The best part? People will the behind the scenes look into your life/business and your brand will become more authentic and real.