If you want to compete for and win over more customers, you need to have information readily available where people are looking for it. There are many platforms and outlets for you to share content and connect with your customers, and it’s crucial that you’re present where the people are. Some of the most popular platforms are social media. Sure, you can reach people organically from your website and through email marketing, but to truly reach your target audience you need to utilize social media too. Here are a few ways you can easily utilize different social platforms to build an audience across more channels and connect with more potential customers.

Twitter is a great social media platform because it is so unique. Twitter is the only platform where short bursts text are the primary medium used to communicate. Twitter is also uniquely great at starting conversations and building brand awareness, especially for individuals and influencers. If you’re not actively using Twitter for your personal brand or your business, here are a few ways that you can start doing so today.