Tactics and tricks aren’t just about getting to the goal faster - that makes them seem like a quick scam. Tactics and tricks are about simplifying and speeding up your marketing processes. If you can use these resources - while still maintaining the high level of quality that you need - then your marketing will be operating much more effectively and getting you to your business goals faster.

Social media is being consumed at scale these days; people are on social platforms constantly! In order for your brand to reach consumers you need to connect with them, not just provide a good sales pitch. You need to show people why your brand is great, authentic, and worth their money. Here are a two ways how you can up your content creating skills and get more people talking about your brand, not just your sales techniques.

Just like in anything else, change is necessary and important. Change and adaption in your marketing strategy should be no different. Today’s most marketing-savvy businesses had to change, adapt, and integrate social media into their marketing strategy. If businesses stuck to yesterday’s tactics, not only would they receive less attention from consumers but that attention would cost much more money.

Twitter is a great social media platform because it is so unique. Twitter is the only platform where short bursts text are the primary medium used to communicate. Twitter is also uniquely great at starting conversations and building brand awareness, especially for individuals and influencers. If you’re not actively using Twitter for your personal brand or your business, here are a few ways that you can start doing so today.