You put lots of time into your marketing campaigns and the content that you create. You craft great copy, take great pictures and create graphics that pop and captivate your audience. You and your team spend time brainstorming ideas and editing your content, but how do you analyze campaign and content performance? Do you take time at the conclusion of your campaigns to breakdown data and determine if that campaign was a success? 

Are you looking to reach more customers, have results higher in SERPS, and strengthen your online presence? Creating campaigns with Google Ads can be a great way to make a dent in these areas very quickly. Google Ads is a powerful platform that can put your creativity and budget to work for you. If you’re brand new to Google Ads, it can seem like a lot to grasp at first. Let’s take a look at a few step that you can take to get started with Google Ads and gain an understanding into how it all works.

Google Analytics is one of the best free tools available for collecting and analyzing data from your website. It’s one that one have to be using to collect data about website visitors, their behavior, customer acquisition, and conversion tracking. Google Analytics is simple to set up and easy to navigate. In this article, we’ll look at some of the popular features of Google Analytics, how to set it up on your website, and how you can start using it to make better data-driven decisions in your business.