Welcome to 2023! Now more than ever it’s a great time to assess how your marketing strategy and get a birds-eye view of your business. What worked well in 2022? What did not? How can you improve operations and your bottom line in 2023 and how can marketing contribute? In this article, we’re going to take a look at how your strategizing and planning can contribute to big success in the new year with the help of your marketing strategy.

Small businesses are often at the forefront of customer service and industry knowledge. Small businesses have carved their niche and distinguished themselves from competitors, but how can they carve a space in their industry when it comes to marketing? If marketing your small business seems overwhelming because of larger business’ advertising budgets or a mountain of competition to overcome, here are a few great ideas that you can implement to build your identity, bolster your brand, and make all the special things that you do stand out.

You've probably heard of SEO, but what is it? And how can it benefit your small business? Well that’s what we’re talking about today! Let's start with the basics: SEO stands for Search Engine Optimization. It's the practice of optimizing a website so that it performs well in search engine results pages (SERPs). In other words, it's how you can get your website to show up higher in search engine results, making it more visible to potential customers.

If you’re a brick and mortar business or a local service-based business, then local SEO is something you need to know about. Local SEO is search engine optimization that’s based around particular location-based searches. The results you see are dependent on your physical location and/or location-based keywords that you use.

Are you looking to reach more customers, have results higher in SERPS, and strengthen your online presence? Creating campaigns with Google Ads can be a great way to make a dent in these areas very quickly. Google Ads is a powerful platform that can put your creativity and budget to work for you. If you’re brand new to Google Ads, it can seem like a lot to grasp at first. Let’s take a look at a few step that you can take to get started with Google Ads and gain an understanding into how it all works.