One of the benefits of SEO is its capability to be tracked through analyzing data. Established metrics let you objectively track the success of your SEO strategy and identify what needs improvement. Whether you monitor your website and SEO on your own or you have someone like an agency helping you, here’s how you can better track your progress and make continual improvements to your SEO.

Welcome to 2023! Now more than ever it’s a great time to assess how your marketing strategy and get a birds-eye view of your business. What worked well in 2022? What did not? How can you improve operations and your bottom line in 2023 and how can marketing contribute? In this article, we’re going to take a look at how your strategizing and planning can contribute to big success in the new year with the help of your marketing strategy.

If you want to compete for and win over more customers, you need to have information readily available where people are looking for it. There are many platforms and outlets for you to share content and connect with your customers, and it’s crucial that you’re present where the people are. Some of the most popular platforms are social media. Sure, you can reach people organically from your website and through email marketing, but to truly reach your target audience you need to utilize social media too. Here are a few ways you can easily utilize different social platforms to build an audience across more channels and connect with more potential customers.

In this article, we’re going to talk about three ways that you can boost marketing efforts at your golf course with just a few hours per week and a few simple strategies. Let’s go!

Small businesses are often at the forefront of customer service and industry knowledge. Small businesses have carved their niche and distinguished themselves from competitors, but how can they carve a space in their industry when it comes to marketing? If marketing your small business seems overwhelming because of larger business’ advertising budgets or a mountain of competition to overcome, here are a few great ideas that you can implement to build your identity, bolster your brand, and make all the special things that you do stand out.

Tactics and tricks aren’t just about getting to the goal faster - that makes them seem like a quick scam. Tactics and tricks are about simplifying and speeding up your marketing processes. If you can use these resources - while still maintaining the high level of quality that you need - then your marketing will be operating much more effectively and getting you to your business goals faster.

If you're in the business of selling products or services, then you're in the business of marketing. Whether you're a one-person operation or a large corporation, marketing is an essential part of getting people to buy what you're selling. There are countless books, articles, and blog posts about marketing, and it can all seem very overwhelming. But if you break it down into its most basic elements, there are really only three things you need to focus on: data, audience building, and creative content.

You put lots of time into your marketing campaigns and the content that you create. You craft great copy, take great pictures and create graphics that pop and captivate your audience. You and your team spend time brainstorming ideas and editing your content, but how do you analyze campaign and content performance? Do you take time at the conclusion of your campaigns to breakdown data and determine if that campaign was a success? 

If you’re a brick and mortar business or a local service-based business, then local SEO is something you need to know about. Local SEO is search engine optimization that’s based around particular location-based searches. The results you see are dependent on your physical location and/or location-based keywords that you use.

One of the most important pieces that contributes to successful marketing is marketing productivity. In order to be successful, there are important parts of your marketing scheme that have to work together. Your time has to be spent well, your content has to be engaging, and your campaigns have to be impactful towards overall business goals. Marketing productivity is the overall measure of your time, content, and progress towards goals. In order to fully maximize your marketing productivity, all three of these pieces have to be in harmony. Here are three ideas you can use to improve your marketing productivity:

Marketing is a huge, broad term that can encompass so many different elements. Effective marketing is vital to the success of any organization, and we think it’s important for every business’s marketing to suit them perfectly. For us at Standout Marketing, that means doing a few things really well: understand your business as well as you, have systems to collect and understand important information, and use that information to share content and stories that get and keep people interested. Be thoughtful, be analytical, and be creative.

Google Analytics is one of the best free tools available for collecting and analyzing data from your website. It’s one that one have to be using to collect data about website visitors, their behavior, customer acquisition, and conversion tracking. Google Analytics is simple to set up and easy to navigate. In this article, we’ll look at some of the popular features of Google Analytics, how to set it up on your website, and how you can start using it to make better data-driven decisions in your business.

Just like in anything else, change is necessary and important. Change and adaption in your marketing strategy should be no different. Today’s most marketing-savvy businesses had to change, adapt, and integrate social media into their marketing strategy. If businesses stuck to yesterday’s tactics, not only would they receive less attention from consumers but that attention would cost much more money.