One of the benefits of SEO is its capability to be tracked through analyzing data. Established metrics let you objectively track the success of your SEO strategy and identify what needs improvement. Whether you monitor your website and SEO on your own or you have someone like an agency helping you, here’s how you can better track your progress and make continual improvements to your SEO.

You've probably heard of SEO, but what is it? And how can it benefit your small business? Well that’s what we’re talking about today! Let's start with the basics: SEO stands for Search Engine Optimization. It's the practice of optimizing a website so that it performs well in search engine results pages (SERPs). In other words, it's how you can get your website to show up higher in search engine results, making it more visible to potential customers.

If you’re a brick and mortar business or a local service-based business, then local SEO is something you need to know about. Local SEO is search engine optimization that’s based around particular location-based searches. The results you see are dependent on your physical location and/or location-based keywords that you use.

Recently, Google announced an update to its algorithm called the “Helpful Content Update”. This update aims to eliminate low-quality content from search results and places more importance on content created by people, for people. Basically, if you’re creating content “for Google” (keyword stuffing, for example) you’re in trouble. If you’re creating original content for users and real people, you’re going to love this update.