2023 is here! Now is the time for thinking big about the coming 12 months, locking in your annual objectives, and strategizing your new year marketing campaigns. With the new year comes some questions. What big changes are coming to SEO this year? Will I have to do things differently now that the calendar has turned? Here are four things that will be staples for SEO in 2023.

If you’re somewhere like where I am and there’s snow on the ground right now, chances are that your golf course isn’t raking in the green fees this time of year. In all seriousness, just because it’s winter and we can’t play golf, that doesn’t mean that we can’t already be building steam for the coming spring. For most of us in the golf industry, the off-season is a time of planning, strategizing, and thinking ahead to what we’re going to do different and do better next summer. But why do we have to wait until next summer to implement new ideas and changes? What if we could start impacting our facility’s bottom line right now? Here, I’m going to share a few things that you can do at your facility to start driving more revenue and keep your club busier during the off-season, and particularly how we can do that with marketing.

In this article, we’re going to talk about three ways that you can boost marketing efforts at your golf course with just a few hours per week and a few simple strategies. Let’s go!

Small businesses are often at the forefront of customer service and industry knowledge. Small businesses have carved their niche and distinguished themselves from competitors, but how can they carve a space in their industry when it comes to marketing? If marketing your small business seems overwhelming because of larger business’ advertising budgets or a mountain of competition to overcome, here are a few great ideas that you can implement to build your identity, bolster your brand, and make all the special things that you do stand out.

You've probably heard of SEO, but what is it? And how can it benefit your small business? Well that’s what we’re talking about today! Let's start with the basics: SEO stands for Search Engine Optimization. It's the practice of optimizing a website so that it performs well in search engine results pages (SERPs). In other words, it's how you can get your website to show up higher in search engine results, making it more visible to potential customers.

I have a great repertoire of tools that I use to simplify and organize the tasks that I need to complete each day. These tools help me accomplish a variety of tasks and help my busy schedule stay organized. Here, we’ll preview some of the most popular tools I use, and then we’ll dive in deeper in the coming weeks. Let’s get started!

Tactics and tricks aren’t just about getting to the goal faster - that makes them seem like a quick scam. Tactics and tricks are about simplifying and speeding up your marketing processes. If you can use these resources - while still maintaining the high level of quality that you need - then your marketing will be operating much more effectively and getting you to your business goals faster.

If you're in the business of selling products or services, then you're in the business of marketing. Whether you're a one-person operation or a large corporation, marketing is an essential part of getting people to buy what you're selling. There are countless books, articles, and blog posts about marketing, and it can all seem very overwhelming. But if you break it down into its most basic elements, there are really only three things you need to focus on: data, audience building, and creative content.

Today is all about the four pieces that make up all great websites. These pieces include all different elements including design, SEO, technical makeup, content, and more. We’ll talk about why these are important and how you can improve them on your website.

You put lots of time into your marketing campaigns and the content that you create. You craft great copy, take great pictures and create graphics that pop and captivate your audience. You and your team spend time brainstorming ideas and editing your content, but how do you analyze campaign and content performance? Do you take time at the conclusion of your campaigns to breakdown data and determine if that campaign was a success? 

If you’re a brick and mortar business or a local service-based business, then local SEO is something you need to know about. Local SEO is search engine optimization that’s based around particular location-based searches. The results you see are dependent on your physical location and/or location-based keywords that you use.

One of the most important pieces that contributes to successful marketing is marketing productivity. In order to be successful, there are important parts of your marketing scheme that have to work together. Your time has to be spent well, your content has to be engaging, and your campaigns have to be impactful towards overall business goals. Marketing productivity is the overall measure of your time, content, and progress towards goals. In order to fully maximize your marketing productivity, all three of these pieces have to be in harmony. Here are three ideas you can use to improve your marketing productivity:

Are you looking to reach more customers, have results higher in SERPS, and strengthen your online presence? Creating campaigns with Google Ads can be a great way to make a dent in these areas very quickly. Google Ads is a powerful platform that can put your creativity and budget to work for you. If you’re brand new to Google Ads, it can seem like a lot to grasp at first. Let’s take a look at a few step that you can take to get started with Google Ads and gain an understanding into how it all works.

Recently, Google announced an update to its algorithm called the “Helpful Content Update”. This update aims to eliminate low-quality content from search results and places more importance on content created by people, for people. Basically, if you’re creating content “for Google” (keyword stuffing, for example) you’re in trouble. If you’re creating original content for users and real people, you’re going to love this update.

Marketing is a huge, broad term that can encompass so many different elements. Effective marketing is vital to the success of any organization, and we think it’s important for every business’s marketing to suit them perfectly. For us at Standout Marketing, that means doing a few things really well: understand your business as well as you, have systems to collect and understand important information, and use that information to share content and stories that get and keep people interested. Be thoughtful, be analytical, and be creative.

Google Analytics is one of the best free tools available for collecting and analyzing data from your website. It’s one that one have to be using to collect data about website visitors, their behavior, customer acquisition, and conversion tracking. Google Analytics is simple to set up and easy to navigate. In this article, we’ll look at some of the popular features of Google Analytics, how to set it up on your website, and how you can start using it to make better data-driven decisions in your business.

Social media is being consumed at scale these days; people are on social platforms constantly! In order for your brand to reach consumers you need to connect with them, not just provide a good sales pitch. You need to show people why your brand is great, authentic, and worth their money. Here are a two ways how you can up your content creating skills and get more people talking about your brand, not just your sales techniques.

Just like in anything else, change is necessary and important. Change and adaption in your marketing strategy should be no different. Today’s most marketing-savvy businesses had to change, adapt, and integrate social media into their marketing strategy. If businesses stuck to yesterday’s tactics, not only would they receive less attention from consumers but that attention would cost much more money.

Twitter is a great social media platform because it is so unique. Twitter is the only platform where short bursts text are the primary medium used to communicate. Twitter is also uniquely great at starting conversations and building brand awareness, especially for individuals and influencers. If you’re not actively using Twitter for your personal brand or your business, here are a few ways that you can start doing so today.

At their core, most businesses seek the same things: build positive interactions and relationships with customers, consistently retain old customers and reach new ones, and increase revenue and make more money. Businesses take many different approaches to try to reach these goals. One of the most important aspects involved here is marketing! No matter your business model, industry, location, or goals, your marketing plays a very important role in your business’s growth and success.